Assume that you have absolutely no USA Phone Number List control over Performance Max, other than the input you provide. But even then, Google will optimize itself. We soon saw that Google itself has made a YouTube video of our USA Phone Number List entered content, including nice background music (turn on your sound!): We set up Performance Max for 4 customers (3 webshops and 1 website with lead objectives) and even during the 'learning phase' that the algorithm the USA Phone Number List needs.
There is a clear difference between how Performance the USA Phone Number List Max performs for webshops – campaigns where a data feed with products is also active – and the generation of leads for customer appointments. For customer D, we will leave Performance Max active, but with a lower daily budget so that the average CPL over the Google Ads costs remains good. At the 3 webshops, we are now increasing the USA Phone Number List daily budgets a bit and we are keeping a close eye on the performance. For webshops, we have placed Performance Max next to Google Shopping and Smart Shopping, because both campaign types work with a data feed and smart bids on the USA Phone Number List (either target ROAS or via Smart Bidding).
Even with perfectly developed data from the USA Phone Number List feed and a good campaign set-up, we did not always achieve a good ROI for the first webshop (Customer A). Performance Max will wipe the Shopping campaigns off the table within a few days. We are therefore very curious about the further USA Phone Number List results after 'learning' by Google. One of the webshops has almost no traffic by brand name and the sales that have come out of it have been realized by Performance Max. At another webshop, which does have a lot of brand name traffic, we see no decrease in brand name impressions, clicks, and USA Phone Number List turnover.